A vacant house makes it more difficult for prospective buyers to make an emotional connection with the home. Also defects are more apparent. Read more by clicking on the Resource link below.
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Josh Schoenly, who blogs about real estate investments and operates Capitol City Investments in southeastern Pennsylvania, says Craigslist.com helps generate quality leads for his business.
Here are his six steps to getting the most out of Craigslist as a low/no-cost marketing tool:
(more…)
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Yesterday we published a Post titled “FSBO: Tips For Pricing Your Home.” Believing that you priced correctly, you now have a potential buyer. What do you need to know about your buyer?
Unless the buyer who makes an offer on your home has the resources to qualify for a mortgage, you may not really have a sale. If possible, try to determine a buyer’s financial status before signing the contract. Ask the following: (more…)
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Whether you are considering a For Sale by Owner (FSBO) or using an agent to help you sell, the value of good photographs cannot be understated. For those sellers using an agent, did you know that MLS search has the capability of excluding all listings without photographs from the search results? So be certain your agent takes photographs and then check how they look on MLS. If you are not happy with the results, let your agent know. Here is an article from The Wall Street Journal about photographs.
Good Pictures Can Make a Sale
These days photographs that accompany online listings are primary part of advertising. Poor quality photos that don’t flatter the property or fail to show most of it discourage potential buyers from taking a look.
Hiring a top-notch photographer can cost as much as $1,000, but a good amateur working slowly and thoughtfully can probably manage to do the job effectively.
Here are some suggestions:
- Take lots of shots. Unlike film, digital pictures have no individual cost, so shoot as many photos as possible from many different angles. The more you shoot, the more you increase the likelihood of getting some good ones.
- Avoid shooting empty rooms. While clutter isn’t good, having some furniture and even a few personal items makes the photos more interesting.
- Put away clutter. Dirty clothes on the floor and dishes in the sink are all turn-offs.
- Get the light right. Shoot an exterior when the sun illuminates it or it will look flat.
- Make sure the inside is well lit, ideally with some sunlight.
- Edit discreetly to get rid of extraneous distractions like wires.
Source: The Wall Street Journal, June Fletcher (08/21/2009)
Copyright National Association of REALTORS®, Reprinted from REALTOR.org with permission.”
Source: The Wall Street Journal, June Fletcher (078/21/2009)
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